Mercedes Benz "See Me"
Plot
A hardworking father, consumed by his demanding career, unintentionally overlooks his young daughter’s quiet but heartfelt attempts to connect. She expresses her longing through crayon drawings, each capturing a dream of shared moments with her dad. Over time, these drawings are crumpled and forgotten. Then, during a moment of reflection after a stressful work call, the father notices one of the crumpled drawings in the passenger seat. It depicts the two of them inside the car, smiling and singing. Realizing what he’s been missing, he sets out to reconnect with her. The commercial climaxes in a beautiful, heartfelt scene where the father picks her up from school and turns on her favorite song. Hesitant at first, she starts singing, and he joins in, their laughter and joy filling the car. The commercial ends with the pair pulling over to a scenic overlook of Chicago’s skyline, stepping out to share a moment of love and connection.
Tone
The story begins with subtle sadness and a sense of longing but crescendos into an uplifting, joyful ending that is both heartwarming and inspiring.
Visual Style
Cinematic realism for Chicago locations, including naturalistic lighting to ground the story in reality.
On the Stage, stylized, symbolic moments visually depicting emotional distance, time slipping away, and reconnection.
Visual Style
Cinematic realism for Chicago locations, including naturalistic lighting to ground the story in reality.
On the Stage, stylized, symbolic moments visually depicting emotional distance, time slipping away, and reconnection.
Act 1: The Disconnect
In the opening scene, the father is home but emotionally distant, juggling work calls and emails while his daughter quietly seeks his attention. She shows him a drawing, but he barely glances up, murmuring, “That’s nice, sweetie.” Throughout, we see her crumple up her drawings, her sadness growing.
Act 2: The Realization
After a stressful work call, the father sits in his car, taking a deep breath. His eyes fall on a crumpled paper in the passenger seat. Curious, he picks it up and unfolds it, revealing a drawing of the two of them smiling and singing in the car. The realization hits him deeply, and he resolves to make a change.
Act 3: The Connection
The father surprises his daughter by picking her up from school. As they drive, he turns on her favorite song. She hesitates but starts to sing, and he joins in. Their shared laughter and joy create a moment of pure connection. The commercial ends with them parked at a scenic overlook of Chicago’s skyline, smiling and holding hands as the sun sets.
Director
Riley Robbins
Theme
Connection, rediscovery, and the power of shared moments.