Movestalgia
Concept
The concept centers on a man daydreaming about his move, with inanimate objects—a chair, a blender, and a laptop—springing to life to share their "thoughts" on the excellent Move Happy experience.
Bringing these objects to life with puppetry was a natural for me given my background in stop-motion animation and VFX and it allowed us to infuse the ad with whimsical charm.
Tone
Delightfully chaotic and bursting with vibrant colors and surreal visuals, Movestalgia balances whimsy with a dreamlike, offbeat quality. It is one part psychedelia mixed with 3 parts Pee Wee's Playhouse.
The Actors
Collaborating with the incredibly talented actors Vihan Chelliah and Trodarius Provo was a highlight of the project. Vihan's ability to summon deep emotion on cue added authenticity to the man's reflective moments and Trodarius grounded the fantastical elements with relatable human warmth. It was inspiring to watch them effortlessly balance humor and sincerity, enriching the narrative at every turn.