GHOST ENERGY, “Fuel the Ride”
Concept
Directing the tabletop commercial for Ghost Energy was an exhilarating challenge, blending precision and creativity to craft a visually dynamic spot. We begin this table-top commercial with the hero shot: the ghost Energy can resting on a sun-drenched tree stump, its condensation meticulously captured to emphasize its refreshing allure. From there, our focus shifted to elevating the conventional tabletop format by infusing it with the energy and excitement of a day at the beach.
Tone
Fast cuts, frenetic camera movements, and motion graphics brought the narrative to life, while surf-rock-inspired music set the perfect tone. To push the boundaries even further, we integrated virtual production technology, using a large LED screen to seamlessly blend the beach backdrop with live-action footage. The result was a vibrant, immersive environment that allowed us to connect the can’s static beauty with the fluid motion of a surfer carving through waves.
Message
Every detail was intentional, from the dynamic pacing to smash cuts, all of which communicated the message: Ghost Energy fuels the ride. It was a rewarding experience to channel Ghost Energy's brand ethos into an ad that’s as bold and lively as their product.
Director
Shawn Spear
Location
Impact Studios